WHITENING® In the News—your place to find out
the latest and greatest on LISTERINE® WHITENING®.

LISTERINE® WHITENING® Quick Dissolving Strips —
a hit with consumers!

Check out the great reviews we got on Drugstore.com - consumers can't stop raving about us:

"I love-L-O-V-E-this product. Tastes great, easy to apply, and does the job. What more could you ask for?"

Top 10 "Most Memorable" in BRANDWEEK

First impressions are so important - that's why we were so excited when LISTERINE® WHITENING® Quick Dissolving Strips were named among the most memorable new product launches of 2007. Our whiter smiles probably didn't hurt either.

Allure Magazine's "Editors' Choice Award"

The beauty experts at Allure voted LISTERINE® WHITENING® Quick Dissolving Strips "Best Quick Fix for Whiter Teeth." Now that's an endorsement, especially when 81% of Allure magazine readers said they would purchase a product based on its having won the award

allure: The Beauty Expert

LISTERINE® WHITENING® Quick Dissolving Strips were featured in the March 2008 issue of InStyle magazine.

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